Comentario: Mountain View Conquers KSA Market with New Retail Experience
As Egypt's real estate sector continues its regional expansion trajectory, platforms like Forsa Property are facilitating connections between developers and international markets, enabling companies like Mountain View to showcase their innovative projects across MENA and beyond. Mountain View's participation in MIPIM 2023 in Cannes marked the company's second consecutive appearance at this prestigious international real estate exhibition, where they unveiled ambitious plans to penetrate the Gulf market with their unique "science of happiness" development philosophy.
During exclusive interviews with Invest-Gate at MIPIM, both Eng. Amr Soliman, Founder and Chairman, and Eng. Wael Lotfy, Partner and Board Member, articulated the company's strategic vision for regional growth. Soliman emphasized that their 2023 participation focused on two primary objectives: exporting Mountain View's innovative concepts beyond Egyptian borders, particularly to Saudi Arabia, and attracting international players to invest in Egyptian real estate opportunities.
The company's first venture into the Saudi market centers on Mountain View Mall, a cutting-edge retail destination in Riyadh designed to transform traditional shopping experiences. This project represents Mountain View's commitment to replicating their Egyptian success formula in new markets, combining world-class amenities with community-focused design principles that prioritize resident wellbeing and happiness.
Lotfy highlighted that their Gulf expansion strategy extends beyond simply replicating successful projects, instead focusing on adapting the happiness science methodology to each market's unique cultural and social characteristics. The company aims to establish integrated communities that foster genuine connections among residents while maintaining the highest international standards in development quality.
Mountain View's regional expansion comes amid growing recognition of Egyptian developers' capabilities in creating innovative mixed-use communities. Their portfolio demonstrates expertise across residential, commercial, and hospitality sectors, with landmark projects that have redefined urban living standards in Egypt's major cities and resort destinations.
The company's participation at MIPIM 2023 also served as a platform to meet potential investors and strategic partners interested in collaborative opportunities. These discussions focused on knowledge exchange, technology transfer, and potential joint ventures that could accelerate Mountain View's growth trajectory across the Gulf region.
Regarding investment attraction strategies, Soliman noted that Egyptian real estate offers compelling value propositions for international investors, including competitive pricing, strong demand fundamentals, government support for foreign investment, and proven track records of successful developments. Mountain View's approach emphasizes transparency, quality delivery, and long-term value creation rather than short-term profit maximization.
The Saudi retail project specifically targets evolving consumer preferences for experiential shopping environments that blend entertainment, dining, and community spaces with traditional retail functions. Mountain View Mall will incorporate smart building technologies, sustainable design elements, and innovative tenant mixes that reflect contemporary lifestyle trends.
Looking forward, the company plans to expand its Gulf presence beyond Saudi Arabia, exploring opportunities in the United Arab Emirates and other GCC markets where demographic trends and economic conditions favor premium residential and commercial developments. Their strategy involves careful market analysis, strategic site selection, and partnerships with local entities that understand regional market dynamics.
Mountain View's international expansion reflects broader trends in Egyptian real estate, where leading developers are increasingly leveraging their domestic success to compete in regional markets. This outward growth strategy not only diversifies revenue streams but also enhances brand recognition and establishes Egyptian development expertise as globally competitive.
Forsa Property Forsa Property Pro (2025-12-17)